In the age of ubiquitous cloud computing, the rise of streaming services feels like old news. Of course we love streaming! For consumers, prices are lowers, libraries bigger, and services suddenly bespoke. What could be better?
How has Spotify managed this? By giving users just enough value for their data in return. Features like custom playlists, API tools, and social/UI features shift public perception of Spotify from a looming corporate data farmer to an enlightened data despot.
Yet upon further inspection, I believe Spotify could be doing more for both its common consumers/users and less-common developers and amateur artists folk like me.